Emaar Group, a leading UAE property developer and the one who developed the world’s tallest building “Burj Khlaifa” in Dubai, revealed that it will be releasing a new blockchain-based referral and loyalty platform later this year.
Emaar new royalty token will be called EMR, Emaar customers Dwill earn EMR tokens for their loyalty and business referrals. EMR tokens will not only be redeemable in Emaar’s real estate, hotels, ecommerce operations and malls, but can also be traded with other users, the company said in a statement.
Emaar said this is the first product of its kind being launched in the world, which aims to provide customers with digital tokens using blockchain technology on a mobile application.
In the last couple of years, UAE business entities and the city of Dubai have shown interest in blockchain technologies.
